Interactive Package Guide

The Dark Star Experience

Explore the website, brand, and customer-experience options available through Dark Star Consulting.

Each package supports a different part of the business, from the core website foundation to visual identity, menu presentation, customer action pathways, and custom interactive experiences.

Start Your Project Intake ↗

Service Options

Start With the Right Website Path

Choose from our three verified service options based on your website and hosting needs.

SERVICE LEVEL 0

Starter Project

Refine an existing demonstration website with one consolidated correction round and a simple file handoff.

What It Is:

Starter file handoff project using an existing demonstration website as the building block.

Best Fit:

Businesses requiring immediate website file handoff with external hosting management.

Main Inclusion:

Existing demo site, client assets, 1 correction round, basic access confirmation.

Main Exclusion:

Hosting or deployment, domain or DNS connection, ongoing maintenance or support.

SERVICE LEVEL 1A

Managed Website Support

Ongoing website care and hosting support, billed monthly or annually.

What It Is:

Fully managed cloud hosting infrastructure and technical website support.

Best Fit:

Businesses wanting managed hosting while keeping their own domain registrar.

Main Inclusion:

Cloud hosting management, technical support, platform maintenance, security updates.

Main Exclusion:

Domain registration or renewal fees (client manages domain independently).

SERVICE LEVEL 1B

Website + Domain Support

Managed website support with domain setup and renewal assistance.

What It Is:

Complete managed hosting combined with domain registration setup and renewal care.

Best Fit:

Businesses wanting complete hosting and domain administration handled together.

Main Inclusion:

Cloud hosting, domain registration setup, DNS configuration, renewal assistance.

Main Exclusion:

Third-party platform subscriptions outside hosting.

Website Foundation

The Website Foundation

The core website foundation gives your business a custom digital presence. It integrates key customer experiences—answering questions about your space, menu, background, location, and contact options.

01

Home Experience

Immediate visual impact, brand positioning, and key navigation pathways.

02

Menu or Catalog

Clear, responsive, easily navigable menus or product/service listings.

03

Brand Story

Your background, craft, team, and unique value proposition.

04

Interactive Highlight

Tailored feature, estimator, showcase, or interactive focus.

05

Connect & Convert

Contact forms, direct inquiries, reservations, or ordering gateways.

06

Visit Experience

Location, verified hours, parking, accessibility, and directions.

Package descriptions are provided to explain the general purpose of each option. Final scope, deliverables, compatibility, and pricing are confirmed during Intake and project review.

Identity Services

Choose the Right Level of Logo Work

Select the level of visual identity work that matches your brand's current needs.

MINIMAL CHANGE

Logo Refinement

(Logo Cleanup)

Clean and professionally prepare the logo your business already has.

Best Fit:

Existing logo files are blurry, low-resolution, or missing transparent vector formats.

What You Receive:

Vector SVG/PDF files, transparent PNGs in light and dark variants.

Does Not Include:

Redesigning typography or changing core brand symbols.

Discuss This Option During Intake →

MODERATE CHANGE

Logo Refresh

(Identity Modernization)

Modernize your existing logo while preserving recognizable identity elements.

Best Fit:

Brand feels slightly dated or unbalanced, but you want customers to instantly recognize your business.

What You Receive:

Modernized brand logo suite, primary & alternate mark formats, vector packages.

Does Not Include:

Scrapping the visual brand for an entirely unrelated concept.

Discuss This Option During Intake →

MAJOR CHANGE Available by scope review

Complete Logo Redo

(New Visual Identity)

Create a substantially new visual direction and brand identity system.

Best Fit:

Your business has outgrown its current identity or is undergoing significant repositioning.

Typical Deliverables:

Substantially new logo direction developed following scope review.

Availability:

Available following individual scope review.

Discuss a Complete Logo Redo →

Mention “Complete Logo Redo” during your project intake.

Logo Level Comparison Summary

Feature / Dimension	Logo Refinement	Logo Refresh	Complete Logo Redo
Primary Objective	Cleans existing logo files	Evolves & modernizes identity	Creates brand-new direction
Customer Recognition	Unchanged	Preserved & modernized	Complete visual transition
Identity Change Level	Minimal	Moderate	Major
Availability	Standard Intake	Standard Intake	Scope Review Required

Level 1 Add-ons

Essential Website Enhancements

Focused website enhancements designed to improve visual polish, menu clarity, and local discovery.

ESSENTIAL PACK

Brand Finish Pack

Elevates web typography, color harmony, button states, micro-interactions, and visual contrast across your site.

Best Fit: Sites needing visual UI polish and interactive feel.
Main Boundary: Does not include new page creation or content writing.

View Package Example ↗

ESSENTIAL PACK

Menu Experience Pack

Enhanced menu navigation with item filtering, dietary tags (GF, VG), price clarity, and mobile swipe controls.

Best Fit: Restaurants, bars, and cafes with extensive food or beverage offerings.
Main Boundary: Does not process online ordering transactions directly.

View Package Example ↗

ESSENTIAL PACK

Photo Story Pack

Immersive visual story layout highlighting your space, process, craft, atmosphere, and key products.

Best Fit: Venues where atmosphere, interior design, or craft process drives visits.
Main Boundary: Requires client photography (on-site shoots arranged separately).

View Package Example ↗

ESSENTIAL PACK

Local Discovery Pack

Optimizes local search readiness, schema markup, Google Business profile links, map embeds, and directions.

Best Fit: Physical storefronts and local dining venues.
Main Boundary: Does not guarantee specific top search ranking positions.

View Package Example ↗

ESSENTIAL PACK

Trust & Reputation Pack

Highlights guest reviews, press features, awards, health scores, and customer testimonials prominently.

Best Fit: Businesses with strong Google reviews or press coverage.
Main Boundary: Does not include automated review software subscriptions.

View Package Example ↗

Level 1 Add-ons

Customer Action and Growth Options

Elevated features that streamline ordering pathways, reservations, private event inquiries, and guest communications.

ELEVATED PACK

Order & Reserve Pack

Direct integration pathways for your preferred third-party online ordering and reservation systems.

Action Supported: Direct links & embeds for online ordering and reservations.
Main Boundary: Client maintains account with third-party software vendor.

View Package Example ↗

ELEVATED PACK

Catering & Private Events Pack

Dedicated event showcase page, space capacities, catering menus, and structured inquiry form for event planners.

Action Supported: Private dining and catering lead generation.
Main Boundary: Focuses on inquiry capture; does not include full booking software.

View Package Example ↗

ELEVATED PACK

Guest Engagement Pack

VIP mailing list signups, gift card purchase links, seasonal announcement banners, and promotional popups.

Action Supported: Audience building & digital gift card access.
Main Boundary: Third-party email marketing fees remain separate.

View Package Example ↗

ELEVATED PACK

Menu Collections Pack

Multi-menu architecture for venues with separate Breakfast, Lunch, Dinner, Cocktail, Wine, or Seasonal menus.

Action Supported: Clean navigation across multiple food & drink lists.
Main Boundary: Organizes content; ongoing daily menu updates managed separately.

View Package Example ↗

Advanced Website Features

Signature Experiences

Advanced or individually scoped features tailored to unique business models and multi-location venues.

SIGNATURE OPTION

Multi-Location Growth Pack

Location finder, individual site pages, location-specific menus, hours, and distinct contact routing.

Need Addressed: Multi-unit branding with location-specific pages.
Scope Requirement: Evaluated based on total venue count.

View Package Example ↗

SIGNATURE OPTION

Digital Menu Concierge

Interactive pairing guide, dish finder, beverage recommendations, or allergen filter system built into your site.

Need Addressed: Interactive guest guidance and culinary recommendations.
Scope Requirement: Requires defined dish & pairing matrix rules.

View Package Example ↗

SIGNATURE OPTION

Signature Interactive Experience

An interactive website feature designed around the business's needs, such as custom estimators or interactive event builders.

Need Addressed: Unique operational tools or interactive customer features.
Scope Requirement: Evaluated individually following discovery.

View Package Example ↗

Collateral & Digital Touchpoints

Brand and Business Extras

Extend your visual identity into print collateral, digital touchpoints, and physical in-venue displays. Looking for logo work? See our Logo Options section.

BRAND EXTRA

Mini Brand Kit

Structured visual style guide defining official colors, typography rules, and logo spacing.

Best Fit: Maintaining visual consistency across staff & print vendors.

PRINT COLLATERAL

Business Card Design

Print-ready front and back business card layouts matching your digital brand identity.

Best Fit: Professional in-person card handoffs.

DIGITAL TOUCHPOINT

Email Signature Design

HTML email signature template with brand logo, direct contact info, and website link.

Best Fit: Professional daily client & vendor email correspondence.

DIGITAL GATEWAY

QR Code Pack

Custom branded vector QR codes for quick mobile access to menus, Wi-Fi, or review pages.

Best Fit: Directing guests quickly to online menu links.

CUSTOMER ACTION

Table Tent or Review Card

In-venue display materials prompting guests to leave reviews, view specials, or join loyalty lists.

Best Fit: In-venue guest feedback & review prompts.

MEDIA ASSETS

Photo Cleanup Pack

Color adjustment, background cleaning, and web compression for existing food or product photos.

Best Fit: Improving existing photography lighting & web load speeds.

Getting Started

From Exploration to Project Intake

Our process ensures your project receives the right scope, foundation, and care before work begins.

01 · EXPLORE OPTIONS

Review the website service paths, logo levels, and enhancement packages available for your business.

02 · GUIDED INTAKE

Complete the online guided project intake to share your business goals and initial package interest.

03 · SCOPE CONFIRMATION

Dark Star reviews your submission, confirms package compatibility, and provides final details before work starts.

Important Operational Notices

Package exploration is an educational guide and does not create a contract.
Indicating interest in a package does not authorize work or create billing.
Final availability, scope, pricing, and technical compatibility are confirmed during Intake.
Third-party platform fees (ordering, reservations, email marketing) remain separate.

Start Your Project Intake → Need Something Outside These Packages? ↗

Custom Build requests are for projects outside standard packages.